The Residual Leasing Argument for Mobile Devices

The Residual Leasing Argument for Mobile Devices

South Africans are generally familiar with the idea of residual leasing in the motor industry. We rent a car for a period and trade it in for a newer model at the end of a contract, limiting the financial and inconvenient burden of an aging and depreciating asset. The...
Aura Armed Response: A YBuy Case Study

Aura Armed Response: A YBuy Case Study

One of YBuy’s first clients was AURA, a revolutionary platform that aggregates private armed response services and likens its offering to the “Uber of security.” Yaron Herr, operations manager of Aura, spent some time with the marketing team at YBuy to provide some...